Profit is the reward for correctly understanding an aspect of reality ahead of your peers.
Evolved from small tribes, it probably doesn't do much good to any of us to be hated, loved or known by large numbers of people.
One can take it as an axiom that one's weirdest, most 'unnatural' thoughts are by definition shared by millions.
Alain de Botton (born 1969) is a Swiss writer, television presenter, and entrepreneur who lives in the UK. His books and television programmes discuss various contemporary subjects and themes, emphasising philosophy's relevance to everyday life. In August 2008, he was a founding member of a new educational establishment called 'The School of Life'.